anything that serves as an enticement
provoke someone to do something through (often false or exaggerated) promises or persuasion
qualities that attract by seeming to promise some kind of reward
something used to lure fish or other animals into danger so they can be trapped or killed
be attractive to
direct toward itself or oneself by means of some psychological power or physical attributes
exert a force on (a body) causing it to approach or prevent it from moving away